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boAt IPO | Analysis, Details, Issue Date, GMP & Fundamentals

Published on 06 Aug, 2024

Must konw about boAt IPO before buy check GMP today, isuue date, fundamentals, revenue, profit & loss, Balance Sheet, Cash Flow SWOT analysis of boAt IPO and share price.

Imagine Marketing Ltd. the parent company of boAt, a leading digital-first consumer products brand in India, is set to launch its IPO. This article provides a comprehensive analysis of the boAt IPO, including key details, strengths, financials, and frequently asked questions.

boAt IPO Details

Company Name: Imagine Marketing Ltd.
Brand: boAt
Issue Size: ₹2,000 crores
Fresh Issue: ₹900 crores
Offer for Sale: ₹1,100 crores
IPO Dates: To be announced
Price Range: To be announced
Lot Size: To be announced
Exchange Listing: BSE and NSE

About boAt

Imagine Marketing Ltd., founded in 2013, is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. The company, led by Managing Director Vivek Gambhir, is known for its wide range of audio-focused smart wearables and accessories.

boAt ipo date & time

By July 2023, boAt, led by co-founder Aman Gupta, announced plans for an IPO in the 2025-2026 time frame. Earlier, in January 2022, Imagine Marketing Ltd (boAt) filed a draft prospectus for a Rs 2,000 crore IPO with SEBI. This will include a fresh issue of equity shares of Rs 900 crore and a sale offer of Rs 1,100 crore, with an additional Rs 180 crore through the pre-IPO placement and the proceeds will be used for debt repayment and general corporate purposes. India-based electronics brand boAt is known for its audio-focused smart wearables and devices, holding a 48% market share as India's leading wearable brand

Strengths and Financials of boAt

▽ Strengths of boAt

Market Leadership: boAt is one of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories.
Strong Brand Positioning: The flagship brand “boAt” has strong market positioning and a clear value proposition.
Digital-First Capabilities: The company's digital-first platform capabilities enable growth and allow it to build a presence across multiple consumer categories.
Product Diversification: boAt offers a diverse range of products including headphones, earphones, smartwatches, and gaming accessories under the RedGear brand.
High Customer Ratings: Products like Rockerz 255, Airdopes 131, and Storm smartwatch have ratings of over 4 stars from over 400,000 customers on online marketplaces.
Strategic Partnerships: In January 2022, boAt announced a partnership with Dixon Technologies for manufacturing "Made-in-India" wireless audio devices.

▽ Financials of boAt

Revenue of boAt (in ₹. Crores):

2019: 226
2020: 610
2021: 1,320

Profit and Loss (in ₹. Crores):

FY21: Revenue - 13,137.16, EBITDA - 316.82, PAT - 865.37
FY20: Revenue - 6,091.07, EBITDA - 167.53, PAT - 477.98
FY19: Revenue - 2,258.49, EBITDA - 33.76, PAT - 80.37

Balance Sheet (in ₹. Crores):

Total Assets (FY21): 6,784.27
Total Borrowings (FY21): 2,142.59
Share Capital (FY21): 0.45

Cash Flow (in ₹. Crores):

Operating Activities (FY21): 1,088.18
Investing Activities (FY21): 66.56
Financing Activities (FY21): 2,707.77
Net Increase in Cash (FY21): 1,220.20

SWOT Analysis of boAt IPO

▽ Strengths

Market Leader: boAt is a leading brand in the fast-growing digital-first consumer product categories.
Strong Consumer Brand: boAt's flagship brand has strong market positioning and a clear value proposition.
Digital-First Strategy: The company's digital-first platform enables sustained growth and market presence.
Experienced Management: The founder-driven management team has deep industry expertise and a strong track record.

▽ Risks

Market Dynamics: The company's ability to respond to changing customer preferences and market developments is critical.
Competitive Industry: boAt operates in a highly competitive industry with several large and established players.
Supply Chain Dependencies: The company relies on third-party manufacturers and component suppliers, making it vulnerable to supply chain disruptions.

Objectives of boAt IPO

The objectives of the boAt IPO include:

Expand Presence: Indulging in a wide range of lifestyle categories.
Brand Investment: Continuously investing to elevate the brand.
Market Expansion: Increasing marketing capabilities to generate a larger consumer base.
Technical Capabilities: Building robust design, research, development, and technical capabilities.

boAt IPO FAQs

1. What is the issue size of Imagine Marketing (boAt) IPO?

The issue size of Imagine Marketing (boAt) IPO is Rs 2,000 crores, which includes a fresh issue of Rs 900 crores and an offer for sale of Rs 1,100 crores.

2. What is 'pre-apply' for Imagine Marketing (boAt) IPO?

Pre-apply allows you to apply for the Imagine Marketing boAt IPO two days before the subscription period starts.

3. If I pre-apply for Imagine Marketing (boAt) IPO, when will my order get placed?

Your order will be placed on the exchange as soon as the boAt IPO bidding starts. You will receive a UPI request within 24 hours after the bidding period opens.

4. When will I know if my Imagine Marketing (boAt) IPO order is placed?

You will be notified when your Imagine Marketing (boAt) IPO order is placed with the exchange.

5. What are the open and close dates of the Imagine Marketing (boAt) IPO?

The boAt IPO dates are yet to be announced.

6. What is the lot size and minimum order quantity of the Imagine Marketing (boAt) IPO?

The minimum order quantity and lot size of Imagine Marketing (boAt) Limited are yet to be announced.

7. What are the allotment dates for the Imagine Marketing (boAt) IPO?

The boAt IPO allotment date is yet to be announced.

8. Who is the registrar of Imagine Marketing (boAt) IPO?

The registrar for the Imagine Marketing (boAt) IPO is Link Intime India Private Ltd.

9. Where is the Imagine Marketing (boAt) IPO getting listed?

The shares are proposed to be listed on the BSE and NSE.

10. Why was boAt IPO cancelled?

There has been no official cancellation of the boAt IPO. Any changes will be updated as per regulatory announcements.

11. On which date did boAt IPO launch?

The boAt IPO launch date is yet to be announced.

12. Should we invest in boAt IPO?

Investing in boAt IPO depends on individual financial goals and risk appetite. The company has strong market positioning and a promising growth trajectory, making it a potentially attractive investment.

13. Is boAt company listed in NSE?

The boAt IPO is proposed to be listed on both BSE and NSE.

14. Is boAt company under loss?

No, boAt is a profitable company with substantial revenue and profit growth over the past few years.

15. Who owns most shares of boAt?

The major shareholders of boAt include the founding team, management, and institutional investors.

The boAt IPO by Imagine Marketing Ltd. offers a significant investment opportunity in a leading digital-first consumer products brand. With its strong market position, diverse product range, and robust financial performance, boAt is well-positioned for future growth. Potential investors should consider the company's strengths and risks before making investment decisions. Stay tuned for further updates on the IPO dates and pricing.

Disclaimer

The information provided on this article is for general information purposes only and is not a substitute for professional advice. before investing it's recommended to consult with a qualified IPO professional.